YouTube Tip: Provide Context, Then Deliver the Promise

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Okay, I just got a revelation!

I have been doing it wrong, or at least I didn’t execute it properly.

On my previous video, I made a few points delivered in the traditional style. That means, I tell the viewers what it was about and then explain the context.

For example:

Okay, for the first tip to speed up your website is to use an image compression plugin.

Images are the biggest offender in your website. Fortunately, an image compression can shrink image sizes and make your site load faster. Not only that, it will also free up valuable storage space.

Notice anything?

I deliver the promise or core value right at the beginning. This is wrong.

I should be explaining the context first, then the core message. This practice will improve watch time and engagement.

So, instead, the script should look like this:

Images are the biggest offender in your website. Fortunately, an image compression can shrink image sizes and make your site load faster. Not only that, it will also free up valuable storage space.

So, for the first tip to speed up your website is to use an image compression plugin.

The context will hook the audience and then deliver the promise to make the context makes more sense.

If you think about it, it’s basically how a video is presented on YouTube. But I forgot that strategy when making a sub-point on a listicle video.

Well, from now on, I will be start doing that.